Embedsy
Design & marketing assets for two data-driven brands
Clean Logic
Visual Identity
This ongoing project merges two sister brands—Embedsy, a Power BI Embedded analytics platform, and Stories of Data, a contextual analytics and data visualization service, under a unified design direction. I'm creating landing pages, one-pagers, and social content that translate data complexity into clear, engaging visuals with tangible business impact.
I started by understanding the distinct roles of both brands—Embedsy, a Power BI embedded analytics platform, and Stories of Data, a contextual analytics and data visualization service. My goal was to define a unified visual strategy that blends clean, modern aesthetics with usability, tailored specifically for data-driven audiences.
For Embedsy, I designed a streamlined one-pager and a Webflow landing page, focusing on clarity, product credibility, and conversion optimization. For Stories of Data, I created a Webflow landing page and a series of branded LinkedIn carousels that translate technical concepts into visually digestible stories, with an emphasis on accessibility and engagement.
For both brands, my aim is to create illustrations that are attractive, intuitive, creative, and easy to understand **especially for LinkedIn and similar promotional material, using real-life analogies to make data more approachable.
Every element, from layout and typography to color, tone, and interaction, was chosen with purpose, helping reinforce brand trust and coherence across touchpoints. This is an ongoing collaboration, with new deliverables evolving alongside the brands’ growth.
This project reflects how I approach design: strategically, with a strong user focus and a deep respect for each brand’s unique vision and business goals.
